7 Ways to Supercharge Your ABM Strategy With Real-Time Intent

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for account-based marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects.