CRM Strategy: Harness the Power of Customer Data!

Learn how to harness the power of your CRM! Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses alike. But without systems and processes to cleanse and enrich data for real-time accuracy, CRM information stays stagnant and unreliable and can lead sales and marketing teams down the wrong path. Transforming your CRM data into a strategic asset and building a system of insight starts with a continuous commitment to maintaining data quality, completeness, and actionability.