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Data Decay & Your B2B Database 0 hr 15 min
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Data Decay & Your B2B Database
Decay is natural. If you leave anything alone for too long, it will age and, usually, become outdated. When it comes to data, this process is considerably speedier.
Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data.