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How to Use Intent Data to Improve ABM Campaigns 0 hr 20 min
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How to Use Intent Data to Improve ABM Campaigns
The foundation of any great account-based marketing (ABM) strategy requires a clear understanding of who your target customer is and the ability to execute a customized approach to address their needs. Infusing your ABM strategy with intent data brings precision targeting, better team alignment, and increased ROI for your business.